NBCUniversal Telemundo Enterprises has announced a new Hispanic streaming business division aimed at increasing Latino presence on the Peacock streaming service and across all Telemundo and NBCUniversal properties. The business division will be in charge of creating content, including more than 50 projects that will begin immediately and continue through 2022 and beyond.
To manage the new unit, NBCUniversal Telemundo has named Romina Rosado as Executive Vice President and General Manager of Hispanic Streaming, while reporting directly to Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises.
“Romina is an experienced media executive with a clear vision and knowledge for developing relevant content for the Latino and general market that will serve our company-wide approach to programming for the Hispanic streaming audience,” Ferrari said in the announcement. “The NBCUniversal Telemundo Hispanic Streaming division immediately unifies and amplifies our resources and reach to our audience across the company, accelerating our presence on Peacock and the entire NBCUniversal streaming portfolio.”
NBCUniversal Telemundo Introduces Telemundo Streaming Studios
Rosado will coordinate cross-company efforts and consult with the leadership at Peacock in the development of Latino content on the platform. She will also work with the newly formed Telemundo Streaming Studios, the first-ever studio in Hispanic media dedicated solely to service LatinX and the increasing Latino streaming audience, to produce original programming based on Peacock’s Hispanic content strategy.
Hispanics make up 25% of the population in the United States under the age of 25. LatinX and Latino customers are also 14 years younger than non-Hispanic white customers, and according to NBCU, they spend more time per day on video through TV connected devices and video focused app usage than total adults due to their increased consumption of streaming. “One in four Americans under 35 is Hispanic, and they are voracious content consumers across languages and across platforms,” Rosado stated. “I look forward to partnering with Peacock and creators across the industry to tell stories that connect and represent this dynamic and vibrant community.”
We should be excited to see this amount of growth in such a short time, as Peacock was launched nationwide just over a year ago back in July 2020. A big boost for both the LatinX community and Hispanic streaming, NBCUniversal Telemundo is adding original programming to its lineup of linear hits like La Reina del Sur. It has high expectations for the 2022, when it will hold exclusive Spanish-language rights for the 2022 World Cup.