$1.7 billion dollar self made woman Jessica Alba proves honesty is the best policy

Jessica Alba is an actress, model, producer, mom, wife and a $1.7 billion dollar self made woman.  Yes, you read that right.  The numbers keep going up as she is breaking into the international markets.

Growing up, her father was in the military so they moved around Texas and settled in Southern California.  Her mom managed a movie theatre, attended cosmetology school and eventually became Jessica’s manager in the acting world.

Jessica Alba was published in Maxim and arranged a business deal that for every men’s magazine shoot, she must be placed in three women’s magazines.  It was unheard of but agreed upon.  This aided her in what was soon to be her future calling.

She was brought up Christian but eventually concluded God is love and everyone is human.  She had fallen in love with a cross dressing bisexual ballerina dancer with a baby when she was a teenager studying theater in Vermont.  She realized there’s no way this guy is going to hell.  It changed her perception to a more worldly view.

She wanted to leave a mark on the world.  Jessica Alba married Cash Warren and she had her first baby, Honor.  She was cautious with ingredients as a new mother.  Honor broke out into a rash from a laundry detergent.  It scared Jessica.  She researched and learned fragrance can be any chemicals, including unsafe ones.  Frustrated, she decided this needs to change because she couldn’t trust any one brand to just keep their products pure and hypoallergenic.

She created The Honest Company.  Her husband is an investor in the tech markets.  He brought some investors who at first were not interested.  By a twist of fate, one Investor’s wife had the same problems with their baby breaking out in allergic hives.  He came back to the table, bringing a few contacts, and got to work helping Jessica build this vision.

Baby care products, skin care, home cleaning products, makeup and it has blossomed into a well received market niche we all need.  It’s really a mission based business to provide a healthy home to everyone.

In 2016, the Wall Street Journal published a scathing article bashing a compound in The Honest Company’s laundry detergent.  In her classy Latina way, Jessica Alba shut it all down explaining that the diluted salt is less of an agitator than other compounds.  She graciously proves honesty is the best policy.


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